5 Viral Glow Products Gen Z Swears By

FASHION & BEAUTY

The Soul Blogger

11/21/20254 min read

A radiant young woman with glowing skin illuminated by soft golden light,
A radiant young woman with glowing skin illuminated by soft golden light,

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5 Glow Products That Are All Over Pinterest

Let’s be real—we all want that effortless, lit-from-within glow without frying under the sun or caking on highlighter. If you’ve been anywhere near TikTok or Pinterest lately, you’ve probably seen that little bronzy bottle pop up in every "Get Ready With Me" and morning skincare routine. Yep, I’m talking about Drunk Elephant’s D-Bronzi Anti-Pollution Sunshine Drops.

But why stop at just one? Here are five glow-giving, Gen Z-approved beauty essentials that will take your skincare and makeup game to that next-level dewy status. All of these are multitaskers, influencer-loved, and worthy of a spot on your shelf.

portrait of a Gen Z woman with warm bronzed skin, soft contour, and natural freckles.
portrait of a Gen Z woman with warm bronzed skin, soft contour, and natural freckles.

1. Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops

What It Is: A bronzing serum you mix into your moisturizer for instant warmth and glow.

Pros:

  • Gorgeous sun-kissed tint without the UV damage

  • Loaded with skin-loving antioxidants and peptides

  • Perfect for no-makeup days

Cons:

  • Pricey for a 1oz bottle (~$36)

  • Not a self-tanner; glow washes off

Why We Love It: It gives you that summer glow vibe year-round and plays nice with your current skincare routine.

👉 Ready to glow like you just got back from vacation? Try D-Bronzi now

Drunk Elephant D-Bronzi bottle with bronzy serum splash
Drunk Elephant D-Bronzi bottle with bronzy serum splash

2. Saie Glowy Super Gel

What It Is: A lightweight luminizing gel that can be worn alone, mixed with foundation, or used as a primer.

Pros:

  • Clean, dewy finish that’s not glittery

  • Buildable and versatile (layer it or mix it)

  • Water-based and super breathable

Cons:

  • Not much coverage (def more glow than tint)

  • Might be too subtle for full glam looks

Why We Love It: It’s the ultimate “I just drank 10 glasses of water” glow and lives in every clean-girl’s makeup bag.

👉 Want skin that looks instantly refreshed? Glow up with Saie

Saie Glowy Super Gel bottle with radiant shimmer and pastel glow
Saie Glowy Super Gel bottle with radiant shimmer and pastel glow

3. Charlotte Tilbury Hollywood Flawless Filter

What It Is: A glow booster/primer/foundation hybrid that smooths, blurs, and highlights all in one.

Pros:

  • Filters your face IRL

  • Comes in multiple shades to suit all skin tones

  • Works under or over makeup

Cons:

  • Slightly heavier texture

  • Pricey (~$49)

Why We Love It: TikTok-famous for a reason. This one gives major “celebrity skin” vibes.

👉 Craving flawless, filtered skin? Grab Flawless Filter here

Charlotte Tilbury Flawless Filter glowing among golden shimmer clouds
Charlotte Tilbury Flawless Filter glowing among golden shimmer clouds

4. L'Oréal True Match Lumi Glotion

What It Is: A drugstore glow enhancer that hydrates while adding a soft shimmer.

Pros:

  • Affordable (~$15)

  • Natural-looking glow with just enough tint

  • Lightweight and moisturizing

Cons:

  • Limited staying power

  • Not ideal for oily skin types

Why We Love It: Budget-friendly with bougie vibes. It’s an easy way to fake healthy skin in seconds.

👉 Want that healthy skin look without breaking the bank? Glow smart with Lumi Glotion

Trusted by many

L'Oréal Lumi Glotion tube with soft pastel shimmer
L'Oréal Lumi Glotion tube with soft pastel shimmer

5. Rare Beauty Positive Light Tinted Moisturizer

What It Is: A lightweight tinted moisturizer with SPF 20 and a luminous finish.

Pros:

  • Coverage + glow in one step

  • Wide shade range

  • Selena Gomez-approved (obviously!)

Cons:

  • Dewy finish might not be for everyone

  • Slight transfer if not set

Why We Love It: Skincare meets makeup in the most Gen Z way possible. Ideal for that lazy girl glow-up.

👉 Simplify your routine and shine brighter—Glow on with Rare Beauty

Trusted by many

Rare Beauty tinted moisturizer with radiant sunburst and soft glow
Rare Beauty tinted moisturizer with radiant sunburst and soft glow

Glowing Recommendation

Glowy skin is more than just a trend—it’s a whole aesthetic. Whether you want to amp up your natural complexion or just look more awake on Zoom calls, these 5 products deliver radiance without the drama.

Glow up, show up, and let your skin do the talking ✨

P.S. This post contains affiliate links. If you make a purchase through these links, we may earn a small commission—thank you for supporting the glow!

FAQ: Gen Z Glow Product Essentials

What’s the difference between a glow serum and a luminizing gel?
A glow serum like D-Bronzi adds tint and skincare benefits, while a luminizing gel like Saie’s gives a dewy, light-reflecting finish without color.

Can I layer multiple glow products together?
Absolutely! Try using a luminizing gel under makeup, a glow filter on top of your base, and a tinted moisturizer for coverage.

Will these work on oily or acne-prone skin?
Most products here are lightweight, but if you're oily or breakout-prone, stick to non-comedogenic options like Saie or Rare Beauty’s tinted moisturizer.

Do glow products replace foundation?
Some can! Charlotte Tilbury’s Flawless Filter and Rare Beauty’s tinted moisturizer both offer coverage and radiance in one.

Are these safe for sensitive skin?
Always patch test first. Many of these brands focus on clean formulations, but reactions can vary by individual.

Hi! I’m Barbora, the voice and heart behind The Soul Blogger. I’m a creative spirit who finds joy in home projects, cozy spaces, soulful travel, and simple-yet-beautiful living. I started this blog as a personal outlet—a place to share my inspirations, explore fresh ideas, and connect with others who value both beauty and meaning in everyday life.

I live surrounded by the rhythms of family life and find peace in moments of creativity, whether I’m crafting a DIY project, styling a comforting corner of my home, or discovering a hidden café in a far-off city. Travel—especially journeys that blend culture, food, and stunning scenery—fuels my sense of wonder and storytelling.

This blog reflects my world—warm, intentional, and full of heart. Whether you’re here for a new recipe, a mindful lifestyle tip, or inspiration for your next adventure, I hope you leave feeling inspired to create a life that feels like home to you.