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10 Gorgeous Hair Color Trends for the New Year

There’s something about the start of a new year that makes me crave change — not just in habits or goals, but in how I express myself. For me, that often begins with my hair. It’s such a personal, visual way to hit refresh. And let’s be real — the gray skies and long winter days make a bold or cozy hair color feel like the perfect mood booster.

In this list, I’ve pulled together 10 hair color trends that are inspiring me right now. Some are soft and subtle, others daring and dramatic. Whether you’re itching for a completely new vibe or just want to enhance what you’ve already got, I hope you find something here that sparks your imagination.

1. Burgundy Plum

There’s something irresistibly romantic and mysterious about this shade. It brings a sense of luxury to even the simplest styles, with just the right amount of drama.

Makeup Pairing:

• Burgundy eyeliner

• Wine lipstick

• Warm highlighter

Shop the Look:

• Adore Semi-Permanent Hair Color – Burgundy Bliss

2. Copper Rose

This color radiates warmth and femininity, with a quiet confidence that’s both modern and soft. It feels like a golden-hour glow you can wear.

Makeup Pairing:

• Peach blush

• Nude shimmer gloss

• Rose gold eyeshadow

Shop the Look:

• Smart Beauty Metallic Rose Gold Hair Dye

3. Icy Blonde

Cool, clean, and unapologetically striking — this shade is for anyone who wants to channel sleek winter vibes with a hint of high-fashion edge.

Makeup Pairing:

• Cool-tone brow gel

• Icy nude lipstick

• Silvery highlighter

Shop the Look:

• Schwarzkopf BLONDME Toning Drops – Ice

4. Chestnut Balayage

Soft and approachable, this color feels grounded and timeless. It gives a natural warmth that’s perfect for low-maintenance beauty lovers.

Makeup Pairing:

• Neutral brown eyeshadow

• Dewy skin

• Coral gloss

Shop the Look:

• Clairol Nice’n Easy 5CB Medium Warm Chestnut Brown

Trusted by many

5. Cinnamon Toast

There’s a cozy charm to this shade — like your favorite sweater in hair color form. It’s playful, approachable, and totally winter-perfect.

Makeup Pairing:

• Soft cinnamon blush

• Toffee lipstick

• Golden shimmer lids

Shop the Look:

• Clairol Nice’n Easy 5R Medium Auburn

Trusted by many

6. Midnight Blue Black

This deep, dimensional color commands attention. It’s dramatic and polished, perfect for anyone who loves mystery and contrast.

Makeup Pairing:

• Black winged liner

• Matte plum lips

• Navy shimmer

Shop the Look:

• Clairol Nice’n Easy 2BB Blue Black

Trusted by many

7. Auburn Spice

Rich and radiant, this color feels like confidence in hair form. It brings depth and movement with a spice that never goes out of style.

Makeup Pairing:

• Rust eyeshadow

• Brick red lips

• Bronzed skin

Shop the Look:

• Schwarzkopf Keratin Color 7.7 Medium Auburn

Trusted by many

8. Smoky Lavender

Soft, ethereal, and a little bit edgy — this shade blends calm creativity with a futuristic twist. It’s perfect for standing out in a subtle, stylish way.

Makeup Pairing:

• Cool mauve lips

• Lavender shimmer eyes

• Matte finish

Shop the Look:

• oVertone Color Depositing Conditioner – Smoky Purple

Trusted by many

9. Cherry Cola

Dark and glossy with a hint of red-toned flair, this color is both rich and romantic. It’s bold without being over-the-top — a statement with depth.

Makeup Pairing:

• Berry lips

• Wine-toned eyeshadow

• Subtle contour

Shop the Look:

• Clairol Bold & Bright R6 Intense Cherry

Trusted by many

10. Toffee Bronde

Balanced and sunlit, this blend of brown and blonde is effortless and adaptable. It suits every season but shines especially bright in winter’s muted light.

Makeup Pairing:

• Honey-toned highlighter

• Soft mocha lips

• Brown mascara

Shop the Look:

• Clairol Nice’n Easy 6G Light Golden Brown

Trusted by many

Bonus Styling Tips

• Always use sulfate-free, color-safe shampoos.

• Deep condition weekly to combat dry winter air.

• Gloss treatments help maintain shine between dye jobs.

Thoughts of Color

Pair these shades with this season’s most popular haircuts — shags, curtain bangs, and wolf cuts — and you’ll have a look that feels fresh and uniquely you. I’m especially loving how a new color can completely transform a cut I already love — it's like rediscovering your favorite style all over again.

I’d love to know which shade is calling your name! Whether you're leaning into soft cinnamon or going bold with cherry cola, don't be afraid to have fun with it. A new year is the perfect excuse to do something beautiful for yourself.

FAQ: Hair Color Trends

What hair color is trending for winter 2025?

Rich reds like auburn spice and burgundy plum are especially popular, along with bold cool tones like icy blonde and midnight blue black. Dimensional colors such as chestnut balayage and toffee bronde are also trending for their warmth and versatility.

What’s the best hair color for pale skin in winter?

Icy blonde, smoky lavender, and copper rose all flatter fair complexions. Cool undertones (like platinum or lavender) bring contrast, while warm tones like copper and rose gold add a soft glow.

Can I dye my hair at home with these products?

Yes! Each product listed in the “Shop the Look” section is available on Amazon and formulated for at-home use. Just make sure to follow instructions carefully, do a patch test, and consider semi-permanent options if you're trying a new color for the first time.

How do I make my winter hair color last longer?

Use sulfate-free shampoos, cool water rinses, and weekly deep conditioning treatments to maintain color vibrancy. Avoid frequent heat styling and apply a heat protectant spray when you do.

What’s the difference between bronde and balayage?

Bronde is a color blend of brown and blonde, typically an all-over tone. Balayage is a hair-lightening technique that adds soft, hand-painted highlights for a sun-kissed, dimensional look.

Hi! I’m Barbora, the voice and heart behind The Soul Blogger. I’m a creative spirit who finds joy in home projects, cozy spaces, soulful travel, and simple-yet-beautiful living. I started this blog as a personal outlet—a place to share my inspirations, explore fresh ideas, and connect with others who value both beauty and meaning in everyday life.

I live surrounded by the rhythms of family life and find peace in moments of creativity, whether I’m crafting a DIY project, styling a comforting corner of my home, or discovering a hidden café in a far-off city. Travel—especially journeys that blend culture, food, and stunning scenery—fuels my sense of wonder and storytelling.

This blog reflects my world—warm, intentional, and full of heart. Whether you’re here for a new recipe, a mindful lifestyle tip, or inspiration for your next adventure, I hope you leave feeling inspired to create a life that feels like home to you.